Client:L’Oréal Professionnel
Project:Attitude-STHLM 2014

Spring 2014, L’Oréal Professionnel was the main sponsor of the largest public lifestyle and beauty fair in the Nordics, Attitude STHLM. The main purpose was to create awareness around the relaunch of the product line Tecni Art Wild Stylers.

Styling demonstrations, smoothie bar, instagram activations and generous goodie bags, all framed in a spectacular setting, made the L’Oreal Professionnel exhibition area by far the most well-visited.