With many new betting companies opening up over the past few years, there was a steep increase in competition for more established companies. Betsafe has a strong presence virtually but felt there was a need to find a new way of engaging existing and potential consumers. Together with Betsafe, Perfect Noise had the idea of building the ultimate dream apartment, allowing sports enthusiasts to experience the brand in a totally new way, and the possibility to book the apartment through Airbnb.
Fantastic traction through relevant magazines, viral websites, sports media both Swedish and international. Over 200 booking requests in the first day on AirBnb. A 22% increase of Betsafe’s webpage traffic.