During 2016, we were commissioned by Carlsberg to implement the global concept of ‘Corona Spiritual Homes’ in Sweden. We targeted three key venues around Sweden, then outlined the floor plan, designed and furnished all the venues to get Corona naturally integrated to the existing interior. The venues did not just get a facelift – we also increased the flow and seating by 36%. Every venue also hosted ‘Corona Sunset Sessions’ – a music experience event – to bring the perfect sunset experience to consumers.
The Swedish Corona Spiritual Homes was presented as ‘Best practice’ globally.