Nordea and Visa wanted to highlight their new bankcard ‘Contactless’. It’s a new way of making payments and you just need to blip the card for the transaction to take place. Perfect Noise created a digital campaign that highlighted the new functionality as well as Visa’s sponsorship of Eurovision Song Contest 2016. We created a video that showed how to use the card and directed the viewers to a web-application where they could compete for tickets to see the final of the Eurovision Song Contest.
The video had 154 000 views and 5 000 competed for the tickets.