Project:Heartbeats by Comviq 2014

In its second year running, Swedish telephone operator Comviq had partnered with Summerburst, the leading EDM Festival in Scandinavia. Perfect Noise was consulted to dream up a concept as part of a pre-activation that would highlight the link between the Comviq brand and the festival. Manifesting in a digital DJ competition called Heartbeats by Comviq.

In just six weeks, over 100 000 unique visitors had shared over 30 000 votes from 250 competition entries, a result which far exceeded all parties’ hopes and dreams.