For the first time ever, in 2016 Stockholm hosted Weekend Festival, which is one of Northern Europe’s largest EDM events. As a main partner, Carlsberg Sweden had a presence with brands such as Carlsberg, Smirnoff Ice, Corona, Somersby, Ramlösa and Festis
Perfect Noise was assigned the role to project manage, produce and be that link between the organizers and Carlsberg Sweden. One of our main goals was to see how could we add value to paying festival-goers and yet ensure that Carlsberg Sweden’s brands felt they were a key component for the whole experience.
Over 22 000 people attended the event with a high satisfaction rate.